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Jacqui Oakley 2014
Usually I get contacted by art directors to draw portraits or animals, so this job was quite a unique and a fun challenge! I always have such a good time collaborating with David Powell at InRe (South Texas College of Law Alumni Magazine). The article that I illustrated was about law graduates choosing to work at smaller law firms rather than joining bigger corporations, and this is what I came up with:
I wanted to do something slightly different with this job and rely more on pattern, adding a nice contrast between the small court house and the bigger corporate buildings. Neither of these options could be shown in a negative light, so I had to come up with a way to differentiate them from each other while still making each feel a favorable career choice for the recently graduated lawyers.
Here are some of the project’s process including my pencil linear, some reference and my inked illustration before I added colour digitally. For this project I wanted to go for a less vibrant palette than I normally would use and so I looked to other reference for inspiration and some new ideas.
Some business/corporate magazines can be afraid to think outside the box when it comes to design and illustration but this was not the case with the Fortune Magazine covers of the past. In particular I was taken with the colour palette and the gorgeous way the city was abstracted in this 1954 cover by the very talented Neil Fujita. With my illustration I wanted to have buildings as focal points since I wasn’t particularity excited to draw lawyers, so I took these illustrations (shown below) as jumping off points to try something different and go a little more stylized than I usually would.
Here’s a gorgeous 1951 Fortune cover by Jerome Synder which has a similar feeling to the Fujita piece and was also a source of inspiration. (via Unkee E’s Fortune Cover Tumblr)
Obviously I didn’t want the illustration to copy Fujita’s or Jerome’s style and so I’ve combined them with my own look using organic cloud forms, and trees and tweaking the colours slightly. What I loves about this project is that is helped me incorporate something new into my toolbox that I can use again down the road. Those moments in illustration where you try something new and it works out are always satisfying. It’s nice to know that as an artist you’re continuing to experiment and grow and not to just rely on tried and true techniques and subject matter. Throwing something new into the pot every now and again is always a good idea.
Along with this opening illustration I got to draw a whole bunch of lawyer portraits and David and I thought it might be fun to link them together with the building patterns and colours of the main spread. It was interesting to combine the black ink portraits with these graphic shapes. Again, here’s something new that I was excited to see work.
Here’s some more vintage Fortune covers that really stand out. Love how these are simultaneously both very painterly and really graphic. Artists/designers back then could really do it all couldn’t they?
Below: FORTUNE July 1952 – Illustration by Jerome Synder (via Unkee E’s Fortune Cover Tumblr)